When I received the phone call from a USC dental school classmate inviting me to a 40 year reunion, I was something way short of excited. I hadn’t stayed in touch with more than a couple of the guys—and I use that term generically to refer to both male and female-type dentists—and I wasn’t sure I wanted to see the results of 40 years of leaning over a dental chair and listening to the high-pitched whine of a handpiece.
In our second bedroom is a bookshelf with quite a nice collection of books. The problem is: I haven’t read them all. One of those unread or partially read books is The E-Myth by Michael Gerber. I bought that book decades ago, opened it, read a few pages and put it back on the shelf. It just didn’t resonate with me. Maybe I was too young to get the message, or maybe I was just too darn dumb to pay attention. I never got rid of it however.
A few months ago my wife, Andrea, and I met Michael Gerber’s wife Luz Delia. She understands The E-Myth very well, so well in fact that it took her about 90 seconds to explain the nittty-gritty of it and how it definitely related to my practice. She gave us a gift: a new book entitled, The E-Myth Chiropractor. That book also sat around, but not for very long.
“I love dentistry. I’d even do it for free. In fact, sometimes I do. And so do you. The difference is I know when I’m doing it for free.”
~ Omer Reed
To The Dentist: Thinking about your practice long-term
[dropcap3]I[/dropcap3]n a recent column in his Dental Town publication, Howard Farran wrote that in our current economy a dentist should reduce fees and join the discount dental insurance plans in order to stay busy and survive the downturn. He also recommended using low cost—read “cheap”—dental labs for work that requires a laboratory. This week, I just want to throw in my 2 cents. My opinion? Howard’s wrong on this one. Since Dr. Farran has an MBA and is one very bright dentist,